'happiness refill' for coca-cola

happiness refill machine - by ogilvy brazil for coca-cola


ogilvy brazil designed the 'happiness refill' for coca-cola that gives out mobile data credits as ‘refills’. 

situated in a beachfront concept store in rio de janeiro, the machine has the look of a drink dispenser 
but instead of using a cup to get a beverage, users push their cellphones against the tab 
to receive megabytes of data they can then use as they wish.




happiness refill machine - video stills